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Digital Marketing Glossary

Understand the key marketing, SEO and digital presence terms — explained in plain language.

B C E K L P S

Brand management to build a strong, memorable image in the audience's mind.

A prompt that guides the user to take an action, like "Buy now" or "Contact us".

When a visitor takes the desired action, such as buying, filling a form or messaging on WhatsApp.

The craft of writing persuasive text that drives the reader to take action.

The level of audience interaction with your content: likes, comments and shares.

A key performance indicator used to measure whether a strategy is delivering results.

A single, focused page built to convert visitors into leads or customers.

A potential customer who showed interest and left a contact, such as email or phone.

Visitors who reach the site through paid ads such as Google Ads and Meta Ads.

A semi-fictional representation of the ideal customer, based on real audience data.

A set of techniques to rank a website at the top of Google organically.

A model representing the customer journey, from first contact to purchase.

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