Visitors who reach the site through paid ads such as Google Ads and Meta Ads.
Paid traffic is all the audience that reaches your site or profile through paid ads such as Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads and others.
Unlike organic traffic, here you buy distribution: you pay for your content or offer to appear in front of a defined audience. Control over targeting and budget is high, and return data lets you adjust the campaign continuously — but results depend on the quality of the offer, the page and the audience chosen.