Campaigns across Google Ads, Meta Ads and other relevant channels, focused on measurable acquisition and efficient budget use.
Impression
Click
Landing page
Inquiry
What's included
- ✓ Google Ads campaign management (Search, Display, Shopping, YouTube, Mobile)
- ✓ Meta Ads (Facebook and Instagram)
- ✓ TikTok Ads, LinkedIn Ads and Microsoft Ads when relevant
- ✓ Remarketing and qualified audiences
- ✓ A/B testing and ongoing optimization
- ✓ Budget, ROAS, CAC and conversion optimization
- ✓ Performance analysis and reporting
Who it's for
Small and medium businesses, local and digital service providers and brands that need measurable customer acquisition — including international (DE/EU/BR-LATAM).
The problem
Budget is being spent, but it's unclear which campaign actually brings inquiries. Ads often run without clean conversion tracking, with too many keywords or pointing to pages that don't convert — money burns without anyone noticing.
How it works
First contact → goal and budget alignment → tracking check → account setup or optimization → ongoing management and regular reporting.
My approach
I start from the goal and the business value of an inquiry, check the tracking and build a lean account structure. Then I optimize continuously toward which campaigns and searches generate real customer inquiries — not clicks. One fixed point of contact, regular reporting with the numbers that matter for your decisions.
What's not included
Google and Meta ad budgets (ad spend) are not part of the fee — you pay those directly to the platform. Elaborate video or creative production is covered by external specialists when needed and agreed separately.
Price range
Google Ads Management
from 249 €/month
1 account, 1 market, simple structure, up to 3 active campaigns, periodic optimization and a lean monthly report. Ad sp…
Meta Ads Management
from 249 €/month
1 account, simple structure, up to 3 active campaigns, optimization and monthly report. Complex creative/video producti…
Paid Media Multi-Channel
from 399 €/month
Up to 2 channels in a lean scope, coordinated management and combined reporting. High volume/additional creatives separ…
Campaign Setup
from 149 €
Setup of 1 simple campaign/account with basic structure. Complex tracking, feed, e-commerce and landing page separate.
FAQ
Is the Google/Meta ad budget included in the fee?
No. The ad budget (ad spend) is paid directly to Google or Meta. My fee covers strategy, setup, optimization and reporting, and is separate from it.
Who manages the ad account?
I prefer to work in your own account, so data and access stay with you. I manage it directly — you talk to the person who also does the work.
Do I need tracking before I scale the budget?
Yes. Without reliable conversion tracking you optimize blind. I set up or review the measurement before any budget is scaled.
Do you work with companies outside Leipzig?
Yes. I work remotely across Germany and Europe — in German, Portuguese, English and Spanish.